Ways to Invest Money
Let's focus first on ways to invest money.
Paid advertising on search engines (Google)
All search engines offer a way to pay to appear ahead of other results. In this case, we are talking about Google, since it covers 80% of internet searches . Being correctly positioned on Google guarantees results.
When you first invest in Google, they often give you a hand, for example, invest €400 and use another €400 totally free:
To help you get started with Google Ads, we'll give you €400 in ad credit when you spend €400.
Google's advertising tool is called Google Ads and is the advertising that appears as the first results of searches made on this search engine and is usually relatively expensive, especially in the more traditional types of advertising such as that which appears in the pure results of Google.
You can start here.
There are several types of paid advertising. Each of them has a different objective. The most common ones are:
CPM: Cost per Thousand (impressions) . CPM means that the company thailand code phone number pays for each time the advertisement appears on someone's screen. It doesn't matter if this potential customer clicks on it, reads it, or doesn't even notice it. You pay for the appearance on the screen. It is relatively inexpensive, and is often used to give visibility to a product or brand.
CPC: Cost per Click. In this case, as the name indicates, the number of views of the ad does not matter, you only pay a certain amount for each click made on the ad. CPC is usually highly recommended for cases where you want to get more traffic on the website, simply to attract more visitors.
CPL: Cost per Lead. If a company wants to get visitors to sign up to its website, for example by filling out a questionnaire, this is the way to do it. You only pay for each user who registers/for each lead obtained.
CPA: Cost per Acquisition. This is the way to get short-term sales. The business will have to pay a set price for each sale or lead generated.
Remarketing : If you have ever visited a website and then seen ads for that product you were looking at. That is Remarketing.
Google Shopping: Promotes products in the search engine. It also helps to display products in the Shopping tab within the Google search engine.
There are more and more types of paid ads every day, from YouTube video ads (Yes, YouTube ads are from Google too) to form ads directly from Google.