Here at GX Live Marketing, we are always looking for inspiration from holidays and traditions around the world to improve both our marketing strategies and consider them in the strategic communication planning we develop for our clients.
One such holiday is St. Patrick's Day, a celebration that, although it has its roots in Ireland, has crossed borders and is now recognized globally. Being an emblematic date, brands around the world are looking for innovative ways to integrate it into their campaigns.
What makes St. Patrick's Day so special and how does it relate to the world of marketing?
Join us on this journey through the history and commercial impact of St. Patrick’s Day. And if while reading you are interested in how we can help you make your brand shine on special dates, do not hesitate to explore our services .
St. Patrick's Day, also known as Saint Patrick's Day , is a holiday celebrated annually on March 17 in honor of Ireland's patron saint, Saint Patrick , where one of the guests that cannot be missed is the well-known green beer or green Cheer.
What is St. Patrick's Day?
The story of St. Patrick dates back to the 5th century when he was kidnapped in his native England and taken to Ireland to work as a shepherd. After six years of slavery, he managed to escape and return to England, where he devoted himself to religious studies and became a priest.
St. Patricks Day
St. Patricks Day
In 432, St. Patrick returned to Ireland as a missionary and began spreading Christianity throughout the country. Legend has it that he used the shamrock to explain the Holy Trinity to the Irish (Father, Son and Holy Spirit), making it the symbol of Irish Christianity.
St. Patrick's Day
St. Patrick's Day
Over time, St. Patrick became the patron saint of Ireland and coo mailing list his holiday has been celebrated around the world by Irish and non-Irish alike. In Ireland, the holiday is a national holiday and is celebrated with parades, music, dancing, and the wearing of green clothing and other Irish symbols. Outside of Ireland, St. Patrick's Day has become a popular holiday and is celebrated with parades and events around the world.
Theory of the Origin of Green Beer on St. Patrick's Day
In honor of this holiday, we want to share the story behind this popular drink.
Green beer became a symbol of St. Patrick's Day.
Originally, green beer was made by coloring regular beer green, but over time, breweries began producing real green beer. It is believed that the custom of drinking it began thanks to Dr. Thomas Hayes Curtin , a coroner, who in a bar decided to surprise people by serving this beer dyed green by means of a substance called "blue wash", an ingredient that was actually a clothing bleach but that when added in a very low concentration did not give any negative effects when drunk.
Green beer on St. Patrick's Day
Green beer on St. Patrick's Day
Since then, the practice of celebrating the holiday has spread across the world. Shamrock-colored beer has also become a symbol of celebration, as the color green is widely associated with Ireland and St. Patrick.
What does this day have to do with marketing and green beer?
St. Patrick's Day is an important occasion for brands and retailers, especially in countries like Ireland and the United States where celebrations are more popular. The marketing impact of this holiday can be significant, as consumers are willing to spend money on decorations, themed food and drinks (such as green beer), gifts, and other holiday-related products.
Businesses can capitalize on the popularity of St. Patrick's Day by launching advertising campaigns and special promotions around holiday-specific products, such as green beer brands, T-shirts, leprechaun hats, and other holiday-related decorative products.
St. Patrick's Day and Marketing
St. Patrick's Day and Marketing
Moreover, in the age of social media, St. Patrick's Day marketing also involves creating themed content such as images, videos, and social media posts that are engaging and relevant to consumers on this holiday. Brands can use St. Patrick's Day-related hashtags and keywords to increase the visibility and reach of their content on social media.
In short, St. Patrick’s Day marketing can have a significant impact on businesses’ sales and brand awareness, and is an opportunity for brands to connect with consumers and increase their online and offline presence.
At GX Live Marketing , our team of marketing professionals understand the importance of adapting marketing campaigns to festivities and cultural events to connect more deeply with the audience.
If you want to know more about how we can help you optimize your marketing campaigns and take advantage of special dates, do not hesitate to contact us ! We would love to be part of your next successful campaign.