SMS marketing will only have a positive end result if it is done correctly, after all metrics and customer engagement analyses have been carried out with this communication channel. Here are some basic steps that should be followed for SMS as a marketing strategy:
- Grammatical errors: it is very important to pay attention to your writing before usa business email lists sending the SMS, because when a grammatical error occurs, the customer's view may be negative and may harm the progress of this strategy, being seen as something unreliable or misleading.
- Be objective: remembering that SMS only allows up to 160 characters and the focus of this channel is to have a quick way of communicating, this step is essential for the performance of this communication strategy. So, use the famous saying “less is more”, focus on the simple and don’t try to embellish the clear.
"- Call to Action : the famous CTA,It is widely used on social media to bring interaction and engagement to a post, but in SMS it is very interesting to have the CTA strategy to finalize the contact. A CTA in SMS would be to take you directly to the website, to a contact or even to purchase the product/service.
- Sending time: when carrying out flow assessments – subject, audience, number of clicks – the time should be the most important, as it is with this that the company will plan the sendings and thus make it easier for the company to understand its customer. In addition, it is not interesting for the company to send a message at a time that is bad for its audience and have a bad impression from customers later, for having sent it too early or too late.
- Target audience: it is very important for the company to really understand its audience and that each SMS may be for a different customer segment. In other words, a certain subject may be relevant to one group of customers and not to others, so the company needs to know how to differentiate this issue to avoid negative feedback.