Introducing Google search favorites ( favicons ). What does this mean for marketers? The new design highlights a website’s brand, helping people understand where information comes from and helping marketers associate their brand with the information they publish online.
Here's a quick overview of what's new, but we'll dive deeper into what they mean for you a little later in the blog.
1. Website Name and URL Placement
Rather than displaying a website's name and path below the main page title, it's now the first line at the top of the search results card and black instead of green.
2. Adding favicons
Now, brands have their website favicon (an icon associated japan whatsapp number with the site URL) displayed in the upper left corner of the search results card.
3. Visibility of Google's "Ad" box
The once green “Ad” box on Google Search Ads is now black and has been moved to the top left corner of the search results card to match the black URL and path.
“When you search for a product or service and we have a helpful ad to show you, you’ll see a bold ad label at the top of the card next to the web address so you can quickly identify where the information came from,” Google said.
What's new in Google Search: what you need to know
Want to add a favicon to your website's organic search listing?
If your website already has a favicon, simply follow these steps to get it to appear in Google search results. For Lightspeed eCom users , each website theme comes with a favicon that you can change to match your brand or business logo. Curious to see what kind of favicon your website currently has? You can easily check that here .
What does this mean for marketers?
When changes are made to how Google search results are displayed, they inevitably bring with them a multitude of opportunities for marketers. As Google continues to improve its search engine with high-resolution images, 3D objects , and more, the opportunities for marketers evolve accordingly.
The latest updates to Google Search display help set the tone for support for new content formats, like Accelerated Mobile Pages ( AMP Stories ). The tech giant’s announcement hints at more opportunities to add buttons directly into search results, making it easier and faster for people to shop and book meals.
Google released a statement saying that "as we continue to deliver new content formats and helpful actions – from buying movie tickets to listening to podcasts – the new design allows us to add action buttons and helpful previews to search results cards, while giving you a better idea of the content of web pages with clear attribution to the source."
The changes to how Google Search results are displayed will first arrive on mobile and Android devices in the coming days. Google has also hinted that they will eventually make their way to desktop.
As these changes roll out over the coming weeks, advertisers, marketers and retailers with an online store should closely monitor the impact they have on their site traffic.