Sales process steps define the stages a salesperson or sales team follows to convert a prospect into a customer and complete a transaction. These phases are intended to guide and optimize salespeople's actions at all points of contact with consumers.
Additionally, sales steps are cyclical as once a purchase is completed, reps work to build strong, lasting relationships with customers.
It is worth noting that companies that implement them also ensure business growth. In fact, a Harvard Business Review study revealed that companies that write a sales plan are 62% more likely to generate more profits .
As you've seen, designing steps taiwan email list for your sales process is a key activity to improve your business' performance. In this post, you'll see the step-by-step guide to creating an effective sales process.
What is the sales process of a product?
A sales process is a series of repetitive steps you can follow to convert prospects into leads and standardize the way your sales team works.
This process is structural in approach, buyer-centric and takes into account the preferences of the buyer. It also helps a company's sales force retain customers and increase sales volume and revenue.
In this sense, the steps in the sales process of a product serve to enable agents to anticipate the needs of potential customers at each stage of the purchasing cycle.
In this way, team members apply the corresponding strategies and actions to provide a more personalized approach. This increases the chances of closing a sale.
In fact, according to Zendesk's CX Trends 2023, 62% of consumers say that personalized recommendations are better than generic ones.
The stages of the sales cycle are reflected in the funnel . Each stage involves a series of tasks that the team must carry out in order to move prospects forward and closer to conversion.