What are those conversions worth?
Posted: Sun Dec 22, 2024 10:19 am
Although you can indicate in almost all advertising and analysis tools what a conversion is worth to you, only a few marketers (outside e-commerce) use this possibility. Nevertheless, it is worth asking your client about this.
No clear answer? Then make your own estimate. Even if you only assign a relative value (for example, an application form is 10, a contact form 7 and a newsletter subscription 1) your campaigns will perform better.
Metric 4. How much do you earn (so) per unique user?
Every month, 20,000 unique users come to email contact lists uk your website. If you add up the value of the conversions in that month and divide it by the number of users, you know approximately what each site visitor brings in.
Curious about all the metrics? Read Leendert's full article here .
The Importance of UTM Tags
Now that we're talking about measurability, what about the measurability of a campaign, for example? Do you use UTM tags, for example? According to Niels Botterblom (OrangeTalent), these are indispensable.
UTM tags are codes added to website links to track visitor sources. They help marketers gain insight into effective sources, campaigns, and keywords. UTM tags are not used to directly influence results, but to analyze data.
No clear answer? Then make your own estimate. Even if you only assign a relative value (for example, an application form is 10, a contact form 7 and a newsletter subscription 1) your campaigns will perform better.
Metric 4. How much do you earn (so) per unique user?
Every month, 20,000 unique users come to email contact lists uk your website. If you add up the value of the conversions in that month and divide it by the number of users, you know approximately what each site visitor brings in.
Curious about all the metrics? Read Leendert's full article here .
The Importance of UTM Tags
Now that we're talking about measurability, what about the measurability of a campaign, for example? Do you use UTM tags, for example? According to Niels Botterblom (OrangeTalent), these are indispensable.
UTM tags are codes added to website links to track visitor sources. They help marketers gain insight into effective sources, campaigns, and keywords. UTM tags are not used to directly influence results, but to analyze data.