Color Psychology: How It Influences the Purchasing Process

[subornaakter20]

Contents
1 Color psychology, what is it?
2 Color Psychology in Marketing
2.1 Color psychology for business: colors in the purchasing decision
2.2 Colors and personality: how Color Psychology works
2.3 Color trends among men and women
3 Why is color important for your brand? Let's understand how Color Psychology works
3.1 Let's go deeper
4 Western Consumers and the Meaning of Colors to Better Understand Color Psychology
4.1 Yellow
4.2 Red
4.3 Blue
4.4 Green
4.5 Orange
4.6 Violet
4.7 Pink
4.8 Black, a tone with much to contribute in the field of Color Psychology
5 Types of Consumers by Color
6 Other influences of Color Psychology
7 General design
8 The time factor
9 Powerful Words That Complement Color Psychology
10 Conclusion on Color Psychology
There are many factors that influence how and what consumers buy. One of them is color psychology.

A large part of these decisions are based on visual cues and color is the strongest and most persuasive of them.

Studies claim that people make a loan officer email list subconscious judgment about a person, environment or product within the first 90 seconds of observation.

Between 62% and 90% of that evaluation is based on color alone.

Group-427320753
Color psychology, what is it?
Color can influence thinking, change actions and provoke reactions.

It can irritate or soothe your eyes, raise your blood pressure, or even suppress your appetite. The colors used for a product, website, or logo cause powerful reactions.



For those e-commerce sites that want to take advantage of this powerful communication tool, KISSmetrics created an infographic that addresses general aspects of color psychology and other persuasive elements that you can implement in your online store.

Color psychology in marketing
david-pisnoy-46juD4zY1XA-unsplash-scaled-e1597410737179

When selling new products, it is essential to consider that consumers place visual appearance and color above other factors when purchasing.

In fact, 85% of shoppers cite color as the primary reason they purchase a product.

73% of purchasing decisions are made in a store, whether online or physical.

As a result, capturing the buyer's eyes and effectively conveying information is essential for successful sales.

Other benefits of color psychology applied to marketing include:

Color and branding. Brand recognition is directly related to consumer trust. Color increases brand awareness by 80%.
Increases memory. Color helps process and store images more efficiently than colorless scenes (black and white) and as a result, we remember them better.
Increase engagement. Color ads are read 42% more often than the same ads in black and white.
For retailers and most outlets, marketing is an art of persuasion.

Many different factors influence the purchasing decisions of shoppers who enter your store.

The most common influences are the subtle and obvious visual cues around the checkout, from layout order and colors to product presentation and placement.

When marketing new products, it is essential to consider the impact of colors on the purchasing decision.