These correspond to the search intentions Know and Know simple, using Google terminology.
That is, searches that allow for a short and direct response.
These are questions that are usually asked at the beginning of the customer journey , that is, in the phase in which the user is documenting their purchasing decision.
This means that they are searches that are not close to the conversion micromoment.
However, we should not underestimate the possibility of contact that they provide us, because if we manage to engage the potential client and accompany them throughout their purchasing decision process, they are more likely to convert on our website.
Each of these searches are potential entries into a conversion fun philippines phone code nel, if we know how to retain the user and nurture the lead.
There is no unanimity regarding the CTR achieved from a featured snippet. What is your opinion on this?
Indeed, we have examples of CTR above 75-80% while in other cases the CTR is even lower than that achieved on average by a normal first organic result, that is, below 10%.
It essentially depends on the extent to which the user's query can be satisfied within the limited scope of a featured snippet.
If the user is searching for a fact or a definition, we can expect the CTR to be very low.
However, if the query can be answered briefly but it would be very useful for the user to expand on that initial information, then the CTR can be very high.
To promote high CTRs , we can focus on searches that require a greater range or richness of response than that presented in the featured result.
We can also encourage the emergence of formats that promote a higher CTR, such as ordered or unordered lists or tables.
Google usually presents only the first items in lists or the first rows in tables, offering a link for users who want to access the rest of the information:
Featured Snippets - Lists or Tables
This “More Items” link encourages clicks from users who want to see the rest of the content.
So, knowing the probable behavior of the user, the key at this point would be to concentrate on generating content suitable for informational searches with a level of depth that exceeds the limitation of the featured snippet, on the one hand, and to bet on content formats and structured data markup that favor the inclusion of a link back to the content to optimize the CTR.