Great Social Presence: The Basis of GoPro's Content Marketing Strategy

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If you take a look at GoPro 's official Instagram profile (with user videos of spectacular extreme sports and endless material for adventure lovers), you will hardly find a post with less than 150,000 likes.

This is due to the brand's strong social presence and its great power to achieve engagement . When your presence is strong, direct advertising becomes increasingly irrelevant.

GoPro has built an empire of followers interior designers service email list and “advocates” without investing much in traditional advertising. What could be better than having users of your products generating multimedia for you?

With all this, they have been able to forge a kind of “content democracy” where the video that becomes more popular ranks better and gets more views from all the fans.

They are responding accordingly to this game: last year, users were uploading around 6,000 videos a day on the brand's various channels.

GoPro also currently has an app that allows users to create and share videos from their camera or any mobile device without having to download them to a computer.

In other words, it is a process in which users will have the possibility of “ viralizing ” their lives much more quickly and efficiently.

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It is certainly a company that holds its audience in high regard. In 2014 alone, it experienced a 40% growth in its YouTube subscribers.

In addition, it was the fourth brand with the most engagement on Instagram , with no less than 6 million followers worldwide. With the arrival of the aforementioned application, the user following is expected to grow.