In this digital age, the quality of the content you put out is really crucial, but you can't just create the video, upload it to a platform and cross your fingers... hoping someone finds it, right?
You also need to pay attention to search engine optimization (SEO) of your video korean whatsapp so that it can maximize exposure and garner all the attention it deserves.
What exactly is video SEO?
SEO is not limited to articles and text content. SEO principles also apply to videos, which is known as video SEO.
And when we talk about video SEO, it is identical to YouTube video optimization as the platform itself is the largest video sharing platform and the second largest search engine in the world.
Google owns YouTube and usually displays videos in relevant search results. This means that if you can optimize your videos for search, they will likely rank well on YouTube as well.
Videos can boost your website's SEO as long as they are optimized for the web and don't detract from user experience.
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Just like with website SEO, you want your videos to rank high on search engine results pages (SERPs) for certain keywords or queries. This will help more people find and watch your videos.
Video ranking factors are similar to those for websites, but there are some specific factors that apply only to videos, including:
Video file name
Qualification
Description
Transcripts
Tags
Closed captions
To make your video SEO journey less daunting, here is a comprehensive guide, with practical tips and tools you can use to ensure your videos are optimized for search engines.
Why is SEO important for videos?
The main goal of investing in video SEO is to make your videos much easier to find. However, there are other benefits to your business that can come from having your videos rank higher in the SERPs, such as:
Increase brand awareness and reach
When your video content is more visible and accessible, you have a better chance of people stumbling upon your videos, even if they aren't specifically searching for you.
This can help increase brand awareness and reach as people will start to associate your business with the keywords you rank for. And strong brand awareness is a very powerful asset as it can lead to brand loyalty.
Lead generation and sales
Categorizing your videos for relevant keywords can also help you generate leads and sales for your business.