A Journey Through Google Analytics Data
Posted: Sun Dec 22, 2024 10:06 am
Recover lost organic traffic
expand brand awareness
increase conversions (and micro-conversions)
reduce the number of site abandonments
reduce advertising costs
Implement strategies
Now that we know what the objectives are and we have set thailand phone number list a budget, we can create a strategy that allows us to improve our presence on the web. To make it effective, we need to start from:
a market analysis
a study of the data history (through the platforms seen before)
an observation of data from Machine Learning machines (Google Ads, Facebook Ads, etc.)
an investigation of the target user's profile (age, gender, interests, habits, etc.)
an analysis of the user's purchasing path also called Customer Journey (which routes the user takes online and offline, what are the trigger points that can attract customers)
Get more data from your site
Now, assuming we have set up the tracking code and collected some neat information, let's explore the data. First, let's figure out how to attribute more objective and less statistical values.
The Google Analytics menu is already structured to provide us with an overview of the quality of traffic on our site.
Use of Google Analytics on Mirko Ciesco's website
Public
Inside we find all the metrics needed to understand the composition of your traffic:
expand brand awareness
increase conversions (and micro-conversions)
reduce the number of site abandonments
reduce advertising costs
Implement strategies
Now that we know what the objectives are and we have set thailand phone number list a budget, we can create a strategy that allows us to improve our presence on the web. To make it effective, we need to start from:
a market analysis
a study of the data history (through the platforms seen before)
an observation of data from Machine Learning machines (Google Ads, Facebook Ads, etc.)
an investigation of the target user's profile (age, gender, interests, habits, etc.)
an analysis of the user's purchasing path also called Customer Journey (which routes the user takes online and offline, what are the trigger points that can attract customers)
Get more data from your site
Now, assuming we have set up the tracking code and collected some neat information, let's explore the data. First, let's figure out how to attribute more objective and less statistical values.
The Google Analytics menu is already structured to provide us with an overview of the quality of traffic on our site.
Use of Google Analytics on Mirko Ciesco's website
Public
Inside we find all the metrics needed to understand the composition of your traffic: