Online video: How to use it to improve content marketing

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If you ask any online business owner what is most important, they will probably mention traffic and content on their website. However, if they are looking to drive sales, content creators should be focusing their efforts on creating better material that can pay off for days, weeks, and even months. Today we are talking about online video.

Today, Content Marketing creation has focused on an endless flood of text-based material, something that goes against the latest trends, since the public feels overwhelmed by material that dj email list they do not have time to read.

With all this in mind, it's important to implement targeted changes and move away from generic 500-word posts, and instead create value-packed posts that include images, infographics, and of course, online video .

The benefits generated by audiovisual content are the following:

• Capture attention on Instagram.
• Optimize video search on YouTube .
• Start trends on Facebook.
• Leverage multiple platforms.
• Get inventive with Snapchat.
• Reach a mass audience with YouTube.

If the idea of ​​working with online video worries you, keep in mind that thanks to advances in technology, it is no longer necessary to have advanced photography skills or expert knowledge of video editing to produce this material. The tools available make it fairly easy for anyone to get started and begin implementing this today.

Some of the content you can start creating are the following:

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Explanatory videos
Explainer videos on a whiteboard are very popular , thanks to their incredible ability to keep the audience engaged. Therefore, you can consider the idea of ​​creating similar content for your own brand or business.

Nowadays, you don't need to spend thousands of dollars, as there are free online programs where you simply drag and drop images to create your own animated online videos . They also offer a range of resources with which you can customize the content, through their image and audio banks.

In today's landscape, these solutions are at hand, providing opportunities to content creators around the world , without having to worry about renting or hiring expensive video editing equipment.

Inspirational videos for social media
One of the most remarkable aspects of the power of social media is the ability to instantly connect with billions of users around the world. And one of the ways you can stay in touch with users is through inspirational videos – short, to-the-point motivational capsules that are constantly shared by thousands of people every day.

So what does this mean for you and your business? Simple. If you have a loyal audience , a sizable following, and the desire to share a message, then take advantage of this tool and create an online video . Twitter, Instagram, and Facebook have been perfecting their platforms to make it easier and easier to create and upload short videos. And if the message connects with the audience, then get ready for virality .

Video marketing with creative hashtags
[Tweet “Video is a great tool for #DigitalMarketing”]

The mobile trend is on the rise. Recent video marketing statistics are enough to convince anyone about the importance of online video marketing, considering mobile formats, for the coming years.

So what does this mean for the average content creator and marketer? Simple. Don’t put all your eggs in one basket (SEO and Google Search) as more people search social media for online videos for instant gratification. Whether mobile or web, video content needs to be engaging and fun for your audience.

[Tweet “#SocialNetworks are essential for the dissemination of online videos”]

Consider extending your reach through mobile marketing by engaging with the content your audience consumes the most. Major brands associate videos with creative hashtags in their video releases, establishing a relationship with the target audience directly and achieving greater effectiveness, not only in terms of interaction, but also by turning them into opinion generators, which are often much more effective than professional photography and expensive television ads.