Owners of small online stores can distribute goods themselves, but with a large number of orders or a delivery zone that includes other cities and countries, it is advisable to entrust transportation to professional courier services. They have everything necessary for effective delivery: vehicles and experienced couriers. This will allow you to expand the geography of delivery.
Methods to increase conversion of an online store
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Minimizing intrusive advertising
When a user lands on a web page and is immediately brazil mobile number list bombarded with annoying ads and banners, it leads to rejection. It is better to give the visitor time to study the offers before showing an attractive advertising banner or recommending the help of an online consultant. Sometimes advertising appears only during scrolling, which can stimulate interest in the product and facilitate a purchase.
Online consultation
A dialogue with an online manager can significantly push a client to make a purchase. Such consultants provide assistance and answer objections, which is especially valuable for sites selling high-tech and expensive products, helping to make orders faster.
Effective SEO optimization
Thoughtful improvement of the site for search engine queries attracts users interested in purchasing. It is necessary to develop a catalog structure, correctly select meta tags with keywords and phrases. Optimization of an Internet resource is a set of measures that requires the skills of specialists.
Availability of use of the site
Nothing should stop the client on the way to placing an order. Everything should be intuitive. To analyze the convenience, you can conduct tests, change the design, add new functions. Experts will be able to give a professional opinion and recommendations for improvement.
Yandex Webvisor is an effective tool for monitoring user actions on a website, allowing you to identify problem areas in real time.
Publishing customer reviews
Customer feedback can significantly influence the choice of a potential customer. Real reviews in an online store increase trust. It is important not to remove feedback with negative content, but to respond to them with an offer to resolve the situation. Fake reviews can alienate customers and reduce trust in the store.
Methods to increase conversion of an online store
Source: shutterstock.com
Product options and additional offers
Customers often choose products that are not the ones they came to the store for. Provide the customer with an alternative or a set if the product is available in several varieties. The usual practice is to recommend the highest-end model and price. However, if the first product turns out to be prohibitively expensive for the customer, offer them a more budget-friendly option. By offering a choice of products in different price categories, you increase the likelihood of a deal. Sometimes stores increase the order by recommending additional accessories to the main product, such as cases or memory cards for smartphones.
Landing Page Development
When you place an ad via Google AdWords or Yandex.Direct, prepare a landing page to which the advertising link will lead. This will greatly increase the number of conversions of the online store compared to the transition to the main page of your site. Such a resource should contain information that exactly matches the subject of the advertisement. If you offer a vacuum cleaner, then here should be its main characteristics and user reviews, as well as a "Buy" button so that the client can immediately place an order.
Functional shopping cart
The shopping cart on the website is the final step of the online shopping experience and plays a key role in conversion. It is important that it displays all the selected products with images and details. Customers should be able to easily edit the quantity and order parameters. To stimulate sales, you can display products that are usually purchased together with the selected one. Include information about the possibility of free shipping, if available, and offer express shipping if customers want the product as soon as possible.
Technical methods for increasing conversion
There are several techniques that can help increase conversion:
Reformat your graphic files
Before uploading images to the Internet portal, check them for compliance with the optimal parameters of size and type. For this purpose, I recommend using file compression methods, choosing the most suitable format for a specific task.
Minify CSS and JavaScript
Clean your CSS and JavaScript files of extra spaces, comments, and unimportant characters. This will help reduce the file size and speed up their loading.
Activate the caching mechanism
Use the caching feature on your server to store versions of pages and resources on the user's end. This will reduce the time it takes for web pages to load when they log in again.
Improve the structure of your web code
Avoid unnecessary or suboptimal code on your website pages. Remove unnecessary CSS classes and identifiers, minimize the number of requests to external resources.
Technical methods for increasing conversion
Source: shutterstock.com
Optimize your website hosting service
If your web resource loading speed leaves much to be desired, it may be worth reconsidering your hosting choice. Consider migrating to a more productive server or integrating with CDN networks to efficiently deliver content to users.
Get rid of unnecessary add-ons
Your site should only have those plugins and extensions that are really necessary. Disabling unnecessary ones can help speed up page loading and reduce the amount of data transferred.
Using these recommendations can improve the loading time of your online store, which can significantly increase its conversion rates.
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