Build questions
Questions prepare the mind for an answer. The need to us phone number list answer works in a way that leads to opening up the email and read. A question performs better than statements.
Subject Line: Potholes
Pothole graphic png
Image credit: mrpotholeman. Com
All capital letters
Capitalization of letters does not go well with recipients.
Firstly, instead of communicating the idea, it seems like the sender is shouting out for attention. There is no need for a shoutout around the subject.
Secondly, capitalization could trigger the spam filter.
Lack clarity
The subject must be in line with the content it represents. The reader should be able to make sense of the contents by just looking at the subject line. People around could be of great help in landing up a good subject line. Ask them to read the subject and figure out its contents, if they get the content right, the subject is good to go. If not, the subject lacks clarity.
Do not mislead
Email is a great tool to build trust and gain the loyalty of your recipient. When the email becomes misleading, it puts the trust in danger, which is a big no for any marketer out there. This highlights the significance of the subject line.
Consequently, if the subject seems like a lie, the recipient will avoid the content. This will earn the sender a bad reputation and mistrust which will lead to the absolute avoidance of any further communication.