In the first half of 2024, Anta Group, Nike China, Li Ning Group and Adidas China ranked the top four in terms of revenue in China's sporting goods industry. Anta Group's revenue is equivalent to 1.2 Nike China, 2.4 Li Ning Group and 2.6 Adidas China.
Lai Shixian, Executive Director and Co-CEO of ANTA Group, said: "Although country code philippines mobile there are still many uncertain challenges in the consumption trend in the first half of the year, ANTA Group has always adhered to the development strategy of 'single focus, multiple brands, and globalization', deployed the industry with strong confidence and long-termism, and promoted high-quality growth based on innovation, further consolidating the three core competitiveness. With the ability and determination to cross the cycle, we will promote global exploration with the unique business model of 'brand + retail', and continue to move steadily towards 'the world's leading multi-brand sports goods group'.
Anta: Innovation and transformation have achieved positive results
The ANTA brand (hereinafter referred to as "ANTA") continues to maintain its leading position in China's sportswear brands, adhering to the principle of "mass positioning, professional breakthroughs, and brand upgrading", and a series of reforms and layouts have achieved positive results.
ANTA further improved its product matrix that empowers the public with technological innovation. With the PG7 midsole cushioning technology as a representative, the market transformation of cutting-edge technology for the public with super cost-effective products has received a warm response. The running category has formed a professional running shoe product matrix from jogging, competitive training to racing. As of the end of the reporting period, the racing C family has helped athletes reach the podium of marathon events more than 400 times. The basketball category launched the Irving first generation signature shoes, which were sold out 100% in 13 major cities around the world at the same time.