Radio has been a means of communication for 100 years. Quite a milestone, especially when we consider the enormous number of people reached daily not only by radio waves, since the medium has become multiplatform , and can also be heard on cell phones, tablets, notebooks, among other players.
This diversity of devices and formats, since the radio program can also be listened to as a podcast on streaming platforms such as Spotify, or on YouTube and live broadcasts on social media with images of the presenters telegram korean list has also brought about the need to learn a little more about the characteristics of the listener. Have you ever stopped to think about the diversity of listeners, since radio reaches all social classes, in different regions?
Radio and its multiple formats
And, precisely because it is a tool with such enormous reach, it is ideal for the most varied advertising, educational or informative campaigns. Radio is becoming increasingly indispensable for brands and advertisers.
But for these campaigns to be completely efficient, radio stations first need to know their listening audience in depth, so that they can target their programming and advertisements appropriately.
Today, in view of the multiplicity of forms of communication, the radio listener is no longer simply a “listener” and has begun to play a dynamic role in all programming.
He interacts with the radio, expressing his opinions on a wide range of topics, from politics to science, commenting on sports, suggesting topics and themes for the programming schedule, discussing his personal problems, among many other activities.
25 Types of Radio Listeners
And thinking about the importance of complete knowledge of this audience, Bruno Anderson Ferreira Balacó and Edgard Patrício, from the Federal University of Ceará, carried out a survey, in which they identified the different types that make up the universe of radio listeners in Brazil.
As a result, the research identified 25 types of listeners for Brazilian radio stations. They are:
Passionate listener :
He is above all a curious person, who seeks to discover everything and therefore becomes an enthusiast.
Builder listener :
He participates, suggests, gives ideas for changes to the radio's programming.
Consumer listener :
It is someone who eagerly participates in the consumption of goods and services legally advertised in programming in the form of advertisements.
Fan listener :
Originating from the era of auditorium programs, they have broad access to the professionals and artists who participate in the radio's programming.
Listener on scene :
Also coming from the auditorium programs, he enters the scene and is part of the show, interacting during the presentations.
Internet listener :
Explore all the possibilities of interaction via the web, through websites, e-mail, social networks, etc., participating in the station's programming while consuming the information provided by the radio.