What are the benefits of increasing customer loyalty

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Be careful not to create a closed fanbase To strengthen a fan base, it is also important to create a system that encourages communication between fans. Measures such as providing a place for the community and planning real events where fans can gather are also helpful in building a fan base. However, you should be careful not to create a closed fanbase, as the existence of a closed fanbase may cause new fans to stay away. You should improve the atmosphere by dividing the community space according to when people joined and by publicly disclosing the rules within the community, and by taking other measures to prevent bias in information.


There is a risk of fire If the psychology of fans works turkey telegram database in a positive direction, they will be reassuring and understanding for the company, but if it works in a negative direction, there is a risk that it will lead to a backlash. Be aware that the risk of a backlash increases if fans feel that the company or brand has betrayed their trust or that the response is insincere. For example, you need to be very careful when changing the functions or specifications related to the product concept.


It is important to listen to your fans' voices on a daily basis and demonstrate an attitude of incorporating their opinions. There are many cases where a lack of dialogue with customers leads to a backlash, so it is necessary to continue to interact with fans steadily. Effective measures for fan marketing Finally, we will introduce some representative measures that are considered effective in fan marketing. Be sure to actively implement any measures that you think can be adopted by your company to strengthen your connections with your fans.