How to Leverage Regional Influencers to Generate Localized Leads
Posted: Wed Jan 29, 2025 4:14 am
In his memoir, Shoe Dog, Nike founder, and chairman, Phil Knight, talked about how he never liked selling. And it’s not hard to see why. In his bestselling book, To Sell Is Human, author Dan Pink conducted a survey where he asked people to state the first word that came to mind when they heard “sales” or “selling”. Of the 25 most offered words illustrated in the word cloud below, 80% had negative connotations.
That’s why many entrepreneurs, business leaders, and yes, even some salespeople cringe at the thought of having to “sell” their product or service.
This predominantly negative sentiment is often gambling data hong kong due to the unsavory experiences many of us have had with salespeople over the years. Encounters that left us feeling the seller was self-interested and manipulative or where they made us feel pressured and offered little value. And yet selling, the ability to communicate value and enthusiasm around our offering, is a necessary part of building any business.
But don’t fear! Modern selling isn’t all about getting people to sign on the dotted line. Here are a few tips for how to sell if you hate selling.
That’s why many entrepreneurs, business leaders, and yes, even some salespeople cringe at the thought of having to “sell” their product or service.
This predominantly negative sentiment is often gambling data hong kong due to the unsavory experiences many of us have had with salespeople over the years. Encounters that left us feeling the seller was self-interested and manipulative or where they made us feel pressured and offered little value. And yet selling, the ability to communicate value and enthusiasm around our offering, is a necessary part of building any business.
But don’t fear! Modern selling isn’t all about getting people to sign on the dotted line. Here are a few tips for how to sell if you hate selling.