The Role of User Experience (UX) in Strengthening Lead Engagement
Posted: Wed Jan 29, 2025 4:03 am
Self-questions 69 and 66% of the time over other questions and fact questions, respectively. In fact, biasing towards self-questions resulted in an average loss of 17% of the participant’s potential earnings. In short, people were willing to sacrifice money to answer questions that involved sharing their own opinions.
Discovery questions
Source: PNAS May 22, 2012 109 (21) 8038-8043
Furthermore, using functional magnetic gambling data asia resonance imaging (fMRI) scanning, researchers observed the brainwave patterns of participants while being asked questions that required them to disclose their own opinions or judge the opinions of others. They found that sharing their own opinions produced significantly greater responses in the reward centers of the brain than did judging those of another person.
Discovery questions
Source: PNAS May 22, 2012 109 (21) 8038-8043
Furthermore, using functional magnetic gambling data asia resonance imaging (fMRI) scanning, researchers observed the brainwave patterns of participants while being asked questions that required them to disclose their own opinions or judge the opinions of others. They found that sharing their own opinions produced significantly greater responses in the reward centers of the brain than did judging those of another person.