Trade Marketing: Tasks, Team, Stages
Posted: Tue Jan 28, 2025 10:19 am
What are we talking about? Trade marketing is a direction in promotion, the main feature of which is working with all participants in the commodity chain: manufacturers, distributors, retailers, wholesalers.
What to pay attention to? Trade marketing is in demand among FMCG companies and where there are many manufacturers of goods with similar characteristics. To develop a strategy, they analyze the target audience and popular products, determine the budget, channels and promotion tools.
In this article:
The concept and lebanon email list objectives of trade marketing
Pros and Cons of Trade Marketing
Trade Marketing Team
Creating a Trade Marketing Strategy
Trade Marketing Channels
Trade Marketing Tools
Trade Marketing Efficiency
Examples of Trade Marketing
Trade Marketing Trends
Frequently Asked Questions about Trade Marketing
5 Scenarios for Using Neural Networks to Increase Website Profits by 40%
Download for free
The concept and objectives of trade marketing
The scope of trade marketing is similar to product marketing in that their goal is to increase sales and profits. However, the key difference is that trade marketing is focused on cooperation with wholesalers and retailers, rather than direct consumers. B2B approaches to sales are actively used here, where products from the manufacturer are delivered to the shelves and showrooms of trading partners.
The concept and objectives of trade marketing
Source: shutterstock.com
Another significant feature of this direction compared to direct marketing is that the consumer is stimulated by means of retail chains. To do this, manufacturers create attractive conditions for customers, such as receiving gifts, saving money, the opportunity to feel a sense of excitement and excitement from participating in a drawing. They organize tastings, conduct promotions, give away prizes, etc.
The main goal of trade marketing is to ensure the availability of one's own product at the points of sale of counterparties, which requires long-term and persistent interaction with partners and distributors.
Typically, manufacturers with a distribution network or sales channels use trade marketing to promote their products to end consumers. In online trading, this approach is ineffective, as other strategies are used there. One of the mandatory conditions for trade marketing is the availability of products on the shelves.
Trade marketing helps establish long-term cooperation with dealers engaged in retail trade. Therefore, it is necessary to create favorable conditions for interaction with your manufacturing company. Only in this case will your product appear on the shelves of counterparties and be purchased by end consumers.
To ensure distribution of your products, you need to demonstrate to your partners why it is more profitable to work with you than with your competitors. This can be achieved by:
building an image of a reliable supplier;
convincing partners of the practical benefits of your cooperation;
helping partners promote their products.
The efficiency of work is assessed according to four criteria:
Increased company recognition, the brand gains popularity among the target audience.
Confidence of trading partners that working with your company brings more benefits.
Increase in repeat business.
Thanks to promotions and discounts, products are quickly bought up by customers.
What to pay attention to? Trade marketing is in demand among FMCG companies and where there are many manufacturers of goods with similar characteristics. To develop a strategy, they analyze the target audience and popular products, determine the budget, channels and promotion tools.
In this article:
The concept and lebanon email list objectives of trade marketing
Pros and Cons of Trade Marketing
Trade Marketing Team
Creating a Trade Marketing Strategy
Trade Marketing Channels
Trade Marketing Tools
Trade Marketing Efficiency
Examples of Trade Marketing
Trade Marketing Trends
Frequently Asked Questions about Trade Marketing
5 Scenarios for Using Neural Networks to Increase Website Profits by 40%
Download for free
The concept and objectives of trade marketing
The scope of trade marketing is similar to product marketing in that their goal is to increase sales and profits. However, the key difference is that trade marketing is focused on cooperation with wholesalers and retailers, rather than direct consumers. B2B approaches to sales are actively used here, where products from the manufacturer are delivered to the shelves and showrooms of trading partners.
The concept and objectives of trade marketing
Source: shutterstock.com
Another significant feature of this direction compared to direct marketing is that the consumer is stimulated by means of retail chains. To do this, manufacturers create attractive conditions for customers, such as receiving gifts, saving money, the opportunity to feel a sense of excitement and excitement from participating in a drawing. They organize tastings, conduct promotions, give away prizes, etc.
The main goal of trade marketing is to ensure the availability of one's own product at the points of sale of counterparties, which requires long-term and persistent interaction with partners and distributors.
Typically, manufacturers with a distribution network or sales channels use trade marketing to promote their products to end consumers. In online trading, this approach is ineffective, as other strategies are used there. One of the mandatory conditions for trade marketing is the availability of products on the shelves.
Trade marketing helps establish long-term cooperation with dealers engaged in retail trade. Therefore, it is necessary to create favorable conditions for interaction with your manufacturing company. Only in this case will your product appear on the shelves of counterparties and be purchased by end consumers.
To ensure distribution of your products, you need to demonstrate to your partners why it is more profitable to work with you than with your competitors. This can be achieved by:
building an image of a reliable supplier;
convincing partners of the practical benefits of your cooperation;
helping partners promote their products.
The efficiency of work is assessed according to four criteria:
Increased company recognition, the brand gains popularity among the target audience.
Confidence of trading partners that working with your company brings more benefits.
Increase in repeat business.
Thanks to promotions and discounts, products are quickly bought up by customers.