Status Symbols - Each tier is labled, and given various status rewards
More Than Points- Second, e.l.f. creates a varie telegram database ty of reward types to maximize customer retention - from early access to sales free beauty sets, and full sized products.
Tiers - The program is split into three separate tiers which reward long-time customers and give new customers something to work towards.
Life Time Value Focused - Lastly, each reward tier makes it easier and more beneficial to make repeat purchases. While less loyal customers are only rewarded 2 points per dollar, top-tier members are rewards 3x as much.
Customer Retention Tactic 4: Sparking Repeat Purchases with Scarcity & Dramatic Discounts
Scarcity is a popular tactic since Cialdini brought it everyone's attention.
I see a lot of e-Commerce stores using scarcity in the form of expiring offers to urge customers to buy. However, it is rare that this tactic is paired with dramatic enough offers to inspire action.
e.l.f. doesn't hold any punches.
It offers a giant 50% off.
And, with such a compelling offer, they are able to impose a $30 hurdle to help manage costs.
Customer Retention Tactic 5: Generating Demand With Scheduled Offers & Free Gifts
Price discounts are not the only tactic e.l.f. employs.
Every month, they give customers a chance to earn a new free gift. These gifts help protect margins, preserve customer's perception of value, and perhaps most importantly, exposes them to new product categories.
I love how e.l.f. communicates to their audience, validating them while simultaneously celebrating the benefit of the offer.