Keys to Music Marketing
In this episode, the guest was Catalina Duarte, a professional musician with 8 years of experience in the music industry. She has worked in companies such as Sony Music Andes, ONErpm Latino and M3. In addition, she is the founder and director of ANDROMEDA Music Marketing and Communications, an agency that focuses on the development new zealand email list of independent artists, providing strategic planning, marketing for music releases and communications services. Some of the agency's clients include Cuarteto de Nos, Tsh Sudaca and Gregorio Uribe. Catalina is also the co-founder and coordinator of the Music Business diploma at Universidad El Bosque, a mentor and advisor on projects for various organizations, and has participated as a speaker at international and local events. In addition, she holds the position of Vice President of Women In Music Colombia, a non-profit organization that promotes awareness, equality, diversity and cultural aspects of women in the musical arts.
The conversation delves into the topics of digital marketing for emerging and independent artists. Catalina gives us advice, tips and experiences that are key to keep in mind when promoting yourself as an artist. From the release of singles to planning concert campaigns, Catalina explains that music marketing involves understanding market trends, taking advantage of digital platforms, understanding the audience and finding a direction for the project, thus contributing to the sustainable growth and recognition of artists in the music scene.
Episode 18 is now available!