We love to talk about winning SEO tests, like those wonderful instances australian email list where you run an A/B test and you see positive impact. In today’s episode, though, Will is going to discuss the losing tests: those with negative results — or no results — where you couldn't prove an impact. These test results are, in fact, where you can likely find the most valuable insights. infographic outlining learnings from SEO tests that didn't win Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans.
. I'm the founder and CEO at SearchPilot. We run tons of SEO tests, and if you've ever seen me speak on one of these before or on a bigger stage, you have probably heard me talk about a lot of winning tests, those nice situations where you run an A/B test and you get an uplift and you get to celebrate. Today, we're going to be talking about losing tests. So these can be the negative ones or the ineffective changes, the ones where you just couldn't prove an impact in either direction.