With a bad reputation, even outstanding campaigns will have a hard time breaking through to the primary inbox. Cleaning up your lists is a significant step towards improving your reputation as a sender. Compliance with regulations indian phone number list Legislation such as GDPR requires businesses to have up-to-date databases on their email recipients. This can be very difficult if you manage enormous email lists. Email validation helps with the bulk of this workload. Tools such as Bouncer can be set up to automatically run through a list at a certain time frame, making light work of GDPR compliance.
Improved analytics If you can't reach a portion of your subscribers because their addresses are invalid, this skews your analytics for all your email campaigns. In other words, if all your emails were delivered, your click-through and open rates would be higher. With a clean list, you can rely on your analytics for more accurate results. Improved customer experience Clean lists ensure that all your email marketing efforts focus on people who receive and open your messages. Your segmentation will be improved, the content will speak to the recipient, you'll send more timely messages, and as a result, the customer experience will be vastly improved.
How to clean your email list: two main ways If you want a pristine email list, there are two main ways you can go about it: manually or using email verification tools . We'll present both to you so you can determine which one is the best in terms of time and money invested, as well as meeting the needs of your business. Manually cleaning an email list When you get a message that an email has bounced back because the address no longer exists, you can manually remove this address from your list. This is not the only manual activity you can undertake to clean up a list without paying any money for validation tools. This is what the process looks like if you want to clean a list by hand.