There are no hard and fast rules about sending once a week or once a month, according to Van Houten.
Rather, how often you send is going to depend on how much time you have to spend on email and how often you have news or valuable new content to share.
As you’re just getting started, she usually recommends small businesses aim for 1 email a month.
You want to be consistent and talking to your subscribers as often as you can without overwhelming them. And you also don’t want to go 4, 5, or 6 months without them hearing from you, because they’re likely to forget how they even got onto your email list and your chances of getting marked as spam increase significantly.
6. Brainstorm Content Ideas and Use Keyword Research to Find Opportunities
Content Marketing Strategy Keyword Research
Alright, at this point we know why we’re creating content and who our audience is.
We have a blog setup and our email service provider is ready to go. Now, it’s finally time to talk about the actual content you’re going to create and how it aligns with your content marketing strategy.
This is where the fun begins.
You probably have a ton of ideas for blog posts you can write or b2b email lists poland you can film at this point. However, that initial excitement can wear off quickly when other things get in the way. It helps immensely if you have the right tools (like a straightforward video editor, social content generators, design resources and otherwise) to make your processes that much easier.
For your content marketing strategy to be successful, you need to make sure you stay strategic in what you’re creating and avoid falling into the trap of simply reacting.
As Seth Godin explains in The Modern Marketing Workshop:
“Great marketers set their own agenda. This means getting out of reaction mode and focusing on your strategy.”
"Great marketers set their own agenda and focus on their strategy." - Seth Godin
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I know firsthand that publishing content regularly is tough, so you can use a tool like the Strive Content Calendar WordPress plugin to visualize your schedule and plan your upcoming posts. Let alone actually monitoring content performance overtime with thoughtful marketing dashboards.
All of this with the goal of setting your own agenda, creating a content marketing editorial calendar (in any format) can help you be less reactionary in your publishing goals. Rather, the right content calendar that’s is filled with executable ideas that are directly tied to your business goals, can make all the difference.