Use a customer engagement platform like hubspot, salesforce, or zendesk to track and analyze previous customers’ interactions at every touchpoint, including emails, product catalogs, and blog posts. Plan recent mobile phone number data content for each stage in the lead generation funnelthe lead generation or marketing funnel consists of five stages – awareness, consideration, conversion, loyalty, and advocacy. In general, blog posts are perfect for the awareness stage. However, an excellent content marketing strategy doesn’t stop there.
To achieve conversions and increase revenue, business owners should invest their time in lead nurturing. Apart from blog posts, marketers may utilize other content, like promotional emails and case studies, to successfully convert leads into paying customers.Many marketers use an editorial calendar to plan their content. An editorial calendar helps maintain organization across marketing teams as the hub for your marketing efforts. It also helps with content brainstorming and performance tracking.