Prioritize CRM
Posted: Sun Dec 22, 2024 8:55 am
Analyze your target audience and create a whole trend. More than one establishment has become famous thanks to a neon sign that looked wonderful photographed with a Valencia filter, did you know that?
I also remember a retro-style burger joint that became very famous because its menu was printed on a comic book and the bill came in a VHS box.
Imagination to power!
Get to know the trends
Foodies set trends and suddenly, you can see how a certain dish becomes fashionable.
A while ago it was sushi, not so long ago it was Hawaiian poke, but now the hottest thing is ramen…
A great idea to find out what people are searching for right now is to take a look at Google Trends.
I have compared web search trends in Spain for five types of fast food restaurants over the last thirty days.
With Google Trends we can compare the trends of burger restaurants, pizzerias, Chinese restaurants, Mexican restaurants and vegetarian restaurants.
In addition, we can also see the interests by subregions comparing the five or separately.
Marketing plan for a fast food company - Google trends
It is interesting to see how, in general, the most sought-after restaurant is the Chinese restaurant, but, however, if we look at the autonomous subregions we see that Asturias is the only autonomous community in which the most sought-after restaurant is the Mexican restaurant.
Marketing plan for fast food restaurants - Trends subregions
Social networks
Having a profile on social networks, especially Facebook and Instagram, is essential.
Not only can we showcase our dishes, but we can promote our posts to reach targeted customers.
Another very interesting feature of Facebook is the possibility of inclu number code philippines ding a web chat with automated responses that allows customers to get in touch to reserve a table, check the menu and do many other things.
To ensure that your relationship with your customers ( Customer Relationship Management ) is the best it can be, it is important that you prioritize service culture to make their stay as pleasant as possible.
But, you can also go further by implementing a system to record their contact information, when they visited your business or any other type of important information.
Google My Business, an essential ally
Google My Business is an important tool for any business, but it is essential for companies in the restaurant sector.
Word of mouth is good, but an optimized Google My Business listing is key if you want to get potential customers to come to your business.
And this is what you want, isn't it?
At this point we must be clear about one thing: the more information we provide, the better.
This is all you have to do to have your listing optimized:
Address : essential, in fact we will need to register our address and we will receive some keys by post to activate our Google My Business.
Service areas : Do you deliver? Where?
Opening hours : essential, as no one will go to a venue without knowing if it will be closed. Be careful! Remember to also include the holidays on which you will be closed.
Telephone : include it if you accept reservations or orders.
Website and page to request an appointment.
Attributes : Here Google will offer you several options, it is important that you choose the ones that apply to your business, especially those related to accessibility.
Tags : This is very important for restaurants. This allows Google to segment the results when users search for a certain type of food. It is essential that you complete this if you offer a special type of food. Keep in mind that if you offer vegetarian or gluten-free products, and especially if you are the only one in the area, many people will go directly to your business by default.
Products : Not all Google My Business listings include this option, but if not, you can always work on the services option. Including the menu or at least some approximate prices is ideal so that users know what they are going to find. If you have the products option activated, we recommend that you add an attractive photograph of each product.
Photos : If you have an attractive setting, share it. Include photos of your logo so users can identify you, as well as photos of the restaurant and the dishes.
Differentiation is the key
As I have been saying throughout the post, the most important thing is differentiation .
Of course, this is much easier to work with if your fast food business is in a small town, but there is always the option to offer something different.
I'm going to give you a couple of very different first-hand examples.
In my case, I live in a small town in Asturias where most of the options for eating or taking home are cider houses or large pizza chains.
Faced with this situation, three restaurants worked on different but very successful lines:
Ambience and brand : One of my favourite places is a restaurant that specialises in recreating a typical American diner . It is also one of the few places that offer hamburgers.
Different offering : A brewery recently opened with
I also remember a retro-style burger joint that became very famous because its menu was printed on a comic book and the bill came in a VHS box.
Imagination to power!
Get to know the trends
Foodies set trends and suddenly, you can see how a certain dish becomes fashionable.
A while ago it was sushi, not so long ago it was Hawaiian poke, but now the hottest thing is ramen…
A great idea to find out what people are searching for right now is to take a look at Google Trends.
I have compared web search trends in Spain for five types of fast food restaurants over the last thirty days.
With Google Trends we can compare the trends of burger restaurants, pizzerias, Chinese restaurants, Mexican restaurants and vegetarian restaurants.
In addition, we can also see the interests by subregions comparing the five or separately.
Marketing plan for a fast food company - Google trends
It is interesting to see how, in general, the most sought-after restaurant is the Chinese restaurant, but, however, if we look at the autonomous subregions we see that Asturias is the only autonomous community in which the most sought-after restaurant is the Mexican restaurant.
Marketing plan for fast food restaurants - Trends subregions
Social networks
Having a profile on social networks, especially Facebook and Instagram, is essential.
Not only can we showcase our dishes, but we can promote our posts to reach targeted customers.
Another very interesting feature of Facebook is the possibility of inclu number code philippines ding a web chat with automated responses that allows customers to get in touch to reserve a table, check the menu and do many other things.
To ensure that your relationship with your customers ( Customer Relationship Management ) is the best it can be, it is important that you prioritize service culture to make their stay as pleasant as possible.
But, you can also go further by implementing a system to record their contact information, when they visited your business or any other type of important information.
Google My Business, an essential ally
Google My Business is an important tool for any business, but it is essential for companies in the restaurant sector.
Word of mouth is good, but an optimized Google My Business listing is key if you want to get potential customers to come to your business.
And this is what you want, isn't it?
At this point we must be clear about one thing: the more information we provide, the better.
This is all you have to do to have your listing optimized:
Address : essential, in fact we will need to register our address and we will receive some keys by post to activate our Google My Business.
Service areas : Do you deliver? Where?
Opening hours : essential, as no one will go to a venue without knowing if it will be closed. Be careful! Remember to also include the holidays on which you will be closed.
Telephone : include it if you accept reservations or orders.
Website and page to request an appointment.
Attributes : Here Google will offer you several options, it is important that you choose the ones that apply to your business, especially those related to accessibility.
Tags : This is very important for restaurants. This allows Google to segment the results when users search for a certain type of food. It is essential that you complete this if you offer a special type of food. Keep in mind that if you offer vegetarian or gluten-free products, and especially if you are the only one in the area, many people will go directly to your business by default.
Products : Not all Google My Business listings include this option, but if not, you can always work on the services option. Including the menu or at least some approximate prices is ideal so that users know what they are going to find. If you have the products option activated, we recommend that you add an attractive photograph of each product.
Photos : If you have an attractive setting, share it. Include photos of your logo so users can identify you, as well as photos of the restaurant and the dishes.
Differentiation is the key
As I have been saying throughout the post, the most important thing is differentiation .
Of course, this is much easier to work with if your fast food business is in a small town, but there is always the option to offer something different.
I'm going to give you a couple of very different first-hand examples.
In my case, I live in a small town in Asturias where most of the options for eating or taking home are cider houses or large pizza chains.
Faced with this situation, three restaurants worked on different but very successful lines:
Ambience and brand : One of my favourite places is a restaurant that specialises in recreating a typical American diner . It is also one of the few places that offer hamburgers.
Different offering : A brewery recently opened with