o really monitor your campaign’s performance

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Track metrics that are tied to your campaign’s goals. For example, you might measure the number of users reached for a lead generation message. Along with gauging your objective, monitor your WhatsApp campaign costs and revenue to show your campaign’s value.Marketing teams often track these metrics to gauge their WhatsApp campaign goals and returns:People reachedQualified leadsCost per qualified leadConversionsIncrease in marketing databaseCost per conversionSalesROIWhatsApp only tracks a few basic metrics on it’s own. T you’ll need to leverage the Conversions API which helps connect your marketing data to Meta’s platforms.

This will require either in-house developer resources or a third-party costa-rica whatsapp list solution to implement.Person walking through office wearing a red sweater. They are carrying a laptop while reading a WhatsApp marketing message on phone.Test, iterate, repeatYou can’t read shoppers’ minds, but you can figure out what marketing resonates with your audience by experimenting with your WhatsApp messages. Use your reporting in the last section to hypothesize which campaign adjustments would lead to performance improvements. Then, A/B test these ideas by comparing campaigns with the variation to the control version of the message.

The general steps for A/B testing are:Decide which campaign message you’d like to test and which factor you’ll change, like a call-to-action or an image.Choose a metric to gauge the performance of each campaign variation.Build a large enough test audience to generate meaningful results.Send the campaign variations evenly across the audience.Measure results.Along with changing an element of a message, you can also test how the same campaign message performs on WhatsApp compared to other channels.