Right and trust me it’s going to be very
Posted: Sun Dec 22, 2024 8:49 am
Different at the discovery stage which is where they’re learning about your products and services versus post sale, right? People don’t want to hear the same information. That style needs to be very different. There are assumptions you need to take into consideration. So, a customer journey map is critical not only to map out, but to explain to a writer: “da da, here’s your target audience we’re going after in the discovery phase”. So, therefore you should be more informational and educational about the 20,000 foot view of our industry because they’re just learning about us for the first time.
That helps a writer. So, that’s the first guide that I think you need. The second guide is email list providers in germany buyer personas. Buyer personas, as we all know, define what a buyer is thinking when they make the decision to buy. So here, they’re looking for what the triggers were. Why were we better than the competition? What was the motivator for you? We need that information if we’re a writer creating content, because we know what the trigger words might be. What points to bring up at various points.
What the call to action and conversion might look like. So, that becomes important. The third guide that I think you need is just simply a creative brief which defines the overall scope of a project and the key elements that need to be defined. Over in WriterAccess we build these things into our tools portal so people can actually create these customer journey maps, buyer personas, creative briefs and attach them to their orders. They can even get more specific to say, “oh with a customer journey map, I will point the writer to this journey stage”, so they only have to read that journey stage to get a feel for the target audience.
That helps a writer. So, that’s the first guide that I think you need. The second guide is email list providers in germany buyer personas. Buyer personas, as we all know, define what a buyer is thinking when they make the decision to buy. So here, they’re looking for what the triggers were. Why were we better than the competition? What was the motivator for you? We need that information if we’re a writer creating content, because we know what the trigger words might be. What points to bring up at various points.
What the call to action and conversion might look like. So, that becomes important. The third guide that I think you need is just simply a creative brief which defines the overall scope of a project and the key elements that need to be defined. Over in WriterAccess we build these things into our tools portal so people can actually create these customer journey maps, buyer personas, creative briefs and attach them to their orders. They can even get more specific to say, “oh with a customer journey map, I will point the writer to this journey stage”, so they only have to read that journey stage to get a feel for the target audience.