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The Women’s World Cup 2023 offers great opportunities for partnering up the right influencers and connecting with droves of highly engaged soccer fans. Influencer marketing is an ever-powerful force, and the lead up to this year’s tournament has already seen its fair share of action.
According to data analysts Gracenote Nielsen, Alisha Lehmann of Aston Villa and Switzerland is this year’s top-ranking influencer so far. With branded posts that are worth three times more than any other female player in the World Cup, Lehmann has emerged as a media powerhouse, with many top-flight brands likely to want to team up with her on brand-boosting content during this year’s tournament.
While not quite as popular as Lehmann, Barcelona’s and Spain’s very own Alexia Putellas has a fan reach of 2.8 million—with an average post value of £88,853. Patella’s light-hearted and comedic style of content is a consistent hit with soccer fans and sporting brands alike.