Individual Email Results from Marketing Cloud
This is where INDIVIDUAL EMAIL RESULSTS and the Marketing Cloud connector come into play . It collects this activity information and can make it visible in Salesforce Sales to the profiles you consider: marketing, sales, etc.
In this way, an often “hidden” area of marketing effort telegram philippines becomes visible and allows the sales team to see not only the marketing activity but also very useful information about the activity of their leads and contacts to use it to benefit their own commercial activity.
This is where several SalesForce objects come into play. They are created when you configure Marketing Cloud and are used to store the data related to these lead and contact submissions. These objects feed all the information in Individual Email Results.
Marketing Cloud Connect objects that feed IERs
This is made possible by using Marketing Cloud Connect , which syncs Marketing Cloud and Salesforce CRM .
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This connector allows you to send from Salesforce using Marketing Cloud , as well as integrate objects in SFMC and retrieve information from the sends made to Leads and Contacts from SFMC (as long as these sends are correctly configured to report in Sales).
The related list that shows this activity on the lead and contact is called Individual Email Results (IERs) .
In this and subsequent articles, we'll explore more about IERs (Individual Email Results), including how to view, store, and delete them , as well as common issues you may encounter.
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Data structure for Individual Email Results and Marketing Cloud Connect
The objects created by the connector are all those that begin with the prefix et4ae5_ and here is the detailed relationship with what each one contains:
et4ae5__abTest__c : AB Test (When we perform A/B testing in Salesforce, this object is used to store the details of that submission)
et4ae5__AggregateLink__c : Aggregate Link Level Detail (This object is used to store the aggregate level details of the links in each email sent)