For us, social impact means sharing knowledge

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To underrepresented groups that are in social and economic vulnerable positions — with focus on gender, race, disabilities and affective-sexual orientation, among others. It is possible through the promotion of education, enabling inclusion in the market, and ensuring equity in the business. With these initiatives, we promote more opportunities for employability and also socioeconomic growth. In 2021, Rock Content impacted 20,000 people by donating Rock University scholarships to underrepresented groups. Today, 52.8% of Rock Content’s team is composed of women, and 49% of leadership positions are held by women.


In the same year Rock Content took another major step towards accelerating social france companies email list change. Through Pledge 1%, Rock Content committed to donate 1% of it’s equity to education and employability initiatives and projects. Avoid color washing So, with all Rock Content’s knowledge about how to really promote social change, here are some practices we can share for you to avoid falling into color washing: Be an ally every day. It’s ok if you want to make something special for these dates, but don’t forget to show commitment for all 365 days of the year.



Support education and opportunities for all. Showing solidarity through fundraising is also a plus. Focus on actually giving space to those minorities. Create opportunities for them to grow inside the company and improve their careers. Be coherent between your public image and your internal processes. The lesson is very simple: it’s worthless adapting a flag when you don’t understand the nuances of what you’re defending. If giving visibility to those minorities is a good idea, the change has to start from the inside.