Many marketing professionals sometimes hate Google, but in its defense we have to say that it offers us great free tools to do the job with great efficiency and professionalism… And best of all, it works!
And for those who are not satisfied with Google Analytics metrics, you can now use another great tool that will open the doors to a new dimension of data and information analysis: Google Data Studio.
Does this sound familiar? Do you know it? Haven't spent much time on it? No matter! Below, we're going to offer you a detailed tutorial so that you know how to use and canada phone number list understand what this comprehensive tool offers you and include it in your marketing strategies now!
What is Google Data Studio and what is it used for?
Web analytics has always been a challenge for most digital marketing specialists. Not only internally for the team itself, but especially for the client. Offering professional reports that support the data collected can be a complicated task .
Reporting often means laboriously downloading data from Google Analytics and placing it into Excel spreadsheets to create charts and other graphs. Other times, a huge amount of time is wasted capturing charts and data tables. Sound familiar?
That's all over! Google allows us to create very complete and easy-to-understand professional reports thanks to the Google Data Studio tool.
Google Data Studio is a free tool from Google that helps users create custom reports and dashboards using data from Google's various marketing tools and other external sources.
Google Data Studio was originally part of Google Analytics 360 Suite, the high-end Google Analytics Enterprise package (at a premium price). Luckily, in February 2017, Google announced free, unlimited Data Studio reporting. Since then, the free version of Google Data Studio has continued to add powerful features and usability improvements.