Although, for example, instead of assessing the number of impressions

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• brand managers are not concerned with additional analytical tools that allow them to measure the attraction of potential clients using a multi-channel model, limiting themselves to agency reports on indicators that are not translated into the client’s business goals (for example, CTR [the ratio of the number of clicks on advertising creatives to the number of their impressions], reach, clicks). you can understand which segments of the target audience the advertisement was shown to. And instead of an abstract CTR, you can assess the CTR for a specific segment of users (socio-demographic indicators and interests) and compare it not with the abstract average CTR of the site, but with the average CTR for such a segment;

• lack of a media mix, Internet marketing strategy and bahamas consumer email list clear goals of the advertising campaign, lack of development of a multi-channel model for attracting visitors, unpreparedness of the site to receive visitors from a media advertising campaign, lack of criteria for evaluating advertising materials;

• low quality of education in the field of Internet advertising – despite modern targeting tools and the ability to segment the Internet audience in different ways, the purchase of media advertising is still approached as if it were the purchase of billboards on highways: “the banner is paid for for a week on this page, which means that at any time I can go and check that it is being shown.” Media advertising today is not only a task of “buying 1 million impressions with the required affinity at a lower price for no more than ...”, it is communication with segments of your target audience, the quality of communication with which can be assessed by a large number of indicators and parameters.