Contextual Advertising That Works
Posted: Sun Jan 26, 2025 9:18 am
The Google AdWords Bible
Read: 299
#ppc
Contextual Advertising That Works. The Google AdWords Bible
Completo Editorial
Completo Editorial
August 21, 2014
Publishing house "Mann, Ivanov and Ferber"
Taking the weighty book by Perry Marshall and Brian Todd into my hands, I immediately winced at the painted gold medal on which was written “The Google AdWords Bible.” “Apparently, this is another creation of foreign infobusinessmen,” I thought.
And he was right. Yes, the book contains a fair share of self-promotion, advertising of his colleagues and third-party services. But this is a small fly in the ointment.
297-1.png
Overall, the book is useful for both newcomers to contextual australia consumer email list advertising and those who are already running advertising campaigns and want to learn how to improve the effectiveness of their current advertising.
The original book was written 2 years ago. Since then, contextual advertising technologies have stepped forward. Some recommendations are not suitable for the domestic market, but if I were a novice Internet marketer, I would still pay attention to this book.
What useful information can you find in this publication?
Step-by-step algorithm for launching and running contextual advertising.
Methodology for composing advertisements.
The authors' own "tricks".
An approximate algorithm for assessing the quality of a website for its successful promotion (nobody knows exactly, relax).
There are a sufficient number of cases, albeit foreign ones.
A detailed look at tools such as SEO and email marketing.
Frequently asked questions and answers to them.
Read: 299
#ppc
Contextual Advertising That Works. The Google AdWords Bible
Completo Editorial
Completo Editorial
August 21, 2014
Publishing house "Mann, Ivanov and Ferber"
Taking the weighty book by Perry Marshall and Brian Todd into my hands, I immediately winced at the painted gold medal on which was written “The Google AdWords Bible.” “Apparently, this is another creation of foreign infobusinessmen,” I thought.
And he was right. Yes, the book contains a fair share of self-promotion, advertising of his colleagues and third-party services. But this is a small fly in the ointment.
297-1.png
Overall, the book is useful for both newcomers to contextual australia consumer email list advertising and those who are already running advertising campaigns and want to learn how to improve the effectiveness of their current advertising.
The original book was written 2 years ago. Since then, contextual advertising technologies have stepped forward. Some recommendations are not suitable for the domestic market, but if I were a novice Internet marketer, I would still pay attention to this book.
What useful information can you find in this publication?
Step-by-step algorithm for launching and running contextual advertising.
Methodology for composing advertisements.
The authors' own "tricks".
An approximate algorithm for assessing the quality of a website for its successful promotion (nobody knows exactly, relax).
There are a sufficient number of cases, albeit foreign ones.
A detailed look at tools such as SEO and email marketing.
Frequently asked questions and answers to them.