Facebook Pixel in Shopify: What it does and how to install it
Posted: Sun Jan 26, 2025 9:12 am
If you are a regular reader of Webmefy, you will already know how to sell through Facebook and that is why on this occasion we want to focus on the Facebook Pixel , an interesting tool that will allow you to better understand your audience and how they behave on your website. In this way, you will be able to adapt your advertising campaigns to their behavior to increase their impact. You can achieve all this in a very simple way that we will explain to you below.
What is the functionality of the Facebook Pixel?
There are three functions that we would highlight:
Make sure your ads reach the right people : You can find and target new customers or people who have visited a specific page or taken an action you're interested in on your website.
Increase sales : The Facebook pixel sets up cameroon number dataset bids to target people who are most likely to take an action you care about, such as making a purchase.
Measure your ad results : Better understand the impact of your ads with data on what happens after people see them.
The Facebook pixel is triggered every time an action is taken on your website, such as adding an item to the cart or completing a purchase. The pixel receives these actions or “events,” which you can view on your Facebook pixel page within the Events Manager. There is also the option to reach those customers through future Facebook ads.
How to add the Facebook pixel to your Shopify online store?
The Facebook pixel is made up of a few lines of code that are placed in the header section of your website. With this code, you can receive information about the actions that customers take on your website in order to better tailor your Facebook campaigns to be more relevant to your audience.
First, you need to log in to your website as an administrator to be able to edit the code. You also need to have a Facebook Ads account and access the Ads Manager.
Next, go to the Pixels tab of the Events Manager, click Create a pixel, add a name, enter your website URL, and hit continue. Copy the code and go to your Shopify admin.
Once there, go to the Online Store and click on Preferences. In the Facebook Pixel section, add the code and click Save.
What is the functionality of the Facebook Pixel?
There are three functions that we would highlight:
Make sure your ads reach the right people : You can find and target new customers or people who have visited a specific page or taken an action you're interested in on your website.
Increase sales : The Facebook pixel sets up cameroon number dataset bids to target people who are most likely to take an action you care about, such as making a purchase.
Measure your ad results : Better understand the impact of your ads with data on what happens after people see them.
The Facebook pixel is triggered every time an action is taken on your website, such as adding an item to the cart or completing a purchase. The pixel receives these actions or “events,” which you can view on your Facebook pixel page within the Events Manager. There is also the option to reach those customers through future Facebook ads.
How to add the Facebook pixel to your Shopify online store?
The Facebook pixel is made up of a few lines of code that are placed in the header section of your website. With this code, you can receive information about the actions that customers take on your website in order to better tailor your Facebook campaigns to be more relevant to your audience.
First, you need to log in to your website as an administrator to be able to edit the code. You also need to have a Facebook Ads account and access the Ads Manager.
Next, go to the Pixels tab of the Events Manager, click Create a pixel, add a name, enter your website URL, and hit continue. Copy the code and go to your Shopify admin.
Once there, go to the Online Store and click on Preferences. In the Facebook Pixel section, add the code and click Save.