Collecting queries for Yandex Direct is an important process that requires time and attention. However, it helps you better understand your audience, optimize costs, and increase the effectiveness of your advertising campaign. Following this step-by-step guide, you will be able to collect relevant and effective queries that will increase your competitiveness in the market.
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In modern digital marketing, the success of advertising campaigns depends not only on the budget, but also on the quality of the offers. One of the key concepts that any specialist encounters when working with contextual advertising in Yandex Direct is relevance. But what is relevance, why is it so important and how to improve it? In this article, we will answer these questions in detail and provide practical recommendations.
1. Determination of relevance
1.1 Relevance: What does it mean?
Relevance in the context of Yandex Direct means the degree of correspondence between the user's query, your ad, and the landing page. If your ad responds to the user's query and attracts their attention, it can be considered relevant.
1.2 How does relevance work?