What does my target audience do online and what content do they read?
What are the best and worst performing types of content on your website?
What types of content or topics are you missing?
Do you have the budget and resources to create content ?
Next, create blog posts, eBooks, white papers, and case phone number user finder philippines for your website. While detailed content can engage your readers, adding visual content like images and videos will enhance their understanding of your content.
Not only that, but creating a YouTube channel for your brand can expand your reach far beyond Google and can also become a lucrative part of your business if you know how to make money from it.
Backlinko founder Brian Dean creates long, detailed blog posts about digital marketing. In addition to being packed with content, his posts are packed with visuals and images to get his point across.
For example, his blog post on “ 21 Practical SEO Techniques That Work GREAT ” got 13 social shares, 1,118 comments, and backlinks from 857 domains.
Source: Backlinko
You can also offer email newsletters and promotions to regularly contact customers and stay top of mind. We recommend Omnisend for creating newsletters, segmenting users, and automating emails.
However, the content of these messages must be relevant, otherwise people will unsubscribe.
For example, Playstation newsletters include downloadable content, new games, and other interesting tips for gamers.
Source: Sendinblue
They also include statistics such as total hours played and trophies earned at the top of the newsletter. These numbers gamify the experience and encourage visitors to play more in order to improve their stats.
3. Show customers that your brand is more than just a product.
Most e-commerce stores showcase their great products with great features. But to stand out, show that your brand is more than just a product.
You need to show customers that you care through responsive customer service.
Customer service is an important factor in determining brand loyalty. In fact, 69% of American customers say they would spend more money with companies that provide better customer service .