Whether you're new to email marketing or have been doing it for a while, these tips will help you build brand awareness, create engaging content, and increase your newsletter conversion rates.
Start with your subject lines
Incorporate brand elements into your design
Be concise
Make sure you have a clear call to action
Enjoying holidays and current events
Use Personalization and Segmentation to Your Advantage
Send campaigns regularly
Analyze performance and improve
Start with your subject lines
The subject line is one of the most important parts of any email. 38% of consumers say they open an email based on the subject line alone. Try to create a catchy or enticing subject line to encourage as many taiwan contact number opens as possible.
Try playing around with these email subject line best practices to see if you can increase your open rates:
Limit the subject line to about 40 characters. Any longer than that and words may get cut off, especially on mobile.
Emails with subject lines between 6 and 10 words are generally opened the most.
Emojis have been shown to increase the effectiveness of email blasts by up to 70% .
Including the recipient's first name in the subject line can increase open rates by about 3% , on average.
Including the word “newsletter” in subject lines makes people much less likely to open your emails .
Avoid using words like, “buy” and “clearance” as they may trigger spam filters .
Your email design elements are great for establishing brand consistency and affinity. When designing your emails, consider incorporating brand fonts, colors, or other images that your customers are familiar with.
Lightspeed Loyalty 's email builder lets you save the email templates you create, so you can reuse them over and over again to keep your communications on-brand.
However you decide to design your emails, make sure to optimize them for mobile devices. Most studies have concluded that at least 50% of emails are opened on mobile phones rather than desktop or laptop computers. Use your email creation software to send a test email and open it on your mobile device to see how your content performs before you officially send it.
Be concise
When it comes to emails, less can be more. According to a study by The Atlantic, the optimal length for emails is 50 to 125 words . If your email is too long, email clients like Gmail may cut off part of your message.
Of course, it’s always possible that your audience would prefer to read emails that are under 50 words or over 125 words. You can experiment with different email lengths to find what works best for your particular audience.