Now, Google wants to go ahead and tie that functionality to local businesses. Thus, it download free usa email database will be possible, for example, to upload a print of a yakisoba and find the nearest restaurant that offers this dish. Source: Google With scene exploration, in the future, it will be possible to use multisearch to point your cell phone at a wider scene, such as a supermarket shelf. In this way, we will be able to instantly obtain information about various products, facilitating the choice and shopping experience. Source: Google Not only that, Google announced in March this year that they were already working on ways to display short-videos in search results more often.
That’s a clear way to attract that younger audience who uses TikTok and Instagram to do searches. These are some of the changes that Google foresees to make searches even more intuitive and efficient, without losing the original essence of its platforms. Don’t ignore trends, but focus on your audience If well used, the trends and changes that I explored in this text could bring many opportunities for brands and marketers. TikTok can become a good top-of-funnel channel, ideal for sharing infotainment content, aimed at the learning and discovery stage, as well as generating brand awareness.