Why Generation Z Is Important To The Music Industry
Chronically connected
The frequency and consistency of Gen Z’s use of the internet and media is completely different than previous generations. Artists across all genres have nearly unlimited means to spread business email address list poland their music around the world, not to mention the almost immediate response from the masses. That means companies and record labels have also had to adapt their marketing, advertising, and business strategies to meet the wants and needs of listeners. The largest consumer group? Gen Z, of course.
By 2023, “Gen Z will be spending more time with music than the rest of the population. 13- to 24-year-olds in the US spend 3 hours and 43 minutes per day listening to music, an average of 40 minutes more than the rest of the population,” according to a recent study by Edison Research . In Spotify’s Q2 2023 earnings report , it was found that in the first half of 2023, Gen Z listened to songs over 560 billion times and podcast episodes over 3 billion times, a 76% increase from the previous year. That alone makes them the fastest-growing cohort in terms of music and podcast listening on Spotify.
With access to more streaming platforms than ever before at their fingertips, Gen Z has completely changed the means of music consumption, moving from traditional album sales to, you guessed it, streaming. With social media at the forefront of everything, companies have had to adapt to market to this generation.