Conversion : Engage your prospects with relevant offers at the right time to encourage them to place their first order.
Loyalty : Extend the relationship with your existing customers by engaging them with relevant communications and effective loyalty programs.
Reactivation : Re-engage inactive customers with exclusive offers or kuwait phone number engaging content to bring them back into the cycle.
Recommendation : Encourage your satisfied customers to become ambassadors for your brand by setting up an attractive referral program.
In light of these five steps, I think it might be worth checking to see if there are any “gaps in the racket” in your journey.
It is essential not to focus solely on acquisition or conversion, but to see the customer journey as a whole. Here are some concrete actions to put in place to optimize each step :
Personalization and segmentation : Use the data collected during acquisition to segment your customers and personalize your communications. For example, offer products or offers based on customers' preferences and purchasing behavior. You will benefit from a significant competitive advantage for the coming months.
Engagement : Maintain a constant dialogue with your customers. Marketing automation scenarios, as we saw above, but also relevant newsletters with personalized content can help keep your customers engaged throughout their lifecycle.