This KPI will help you to visualize your average spend on your various paid marketing activities including pay-per-click (PPC), display ads, and retargeting.
The aim is to drive your CPC steadily over time which will result in more effec saudi arabia phone number tive, efficient, and economical campaign activities.
Cost per acquisition (CPA)
Customer lifetime value (CLTV)
4. Return on marketing investment (ROI)
As a data-savvy marketer, you will understand the importance of tracking the ROI for each and every one of your initiatives or activities. Your digital marketing ROI dictates how efficiently you are spending your budget on a particular campaign. By drilling down into this all-encompassing metric, you’ll be able to tell if your investments are yielding tangible results.
In this case, the higher the ROI, the better. A solid ROI means that your campaign spend is effective. Should your ROI prove to be low, you’ll be able to drill down into your weakest areas and adjust accordingly.
Read: Targets and KPIs: your essential toolkit for more practical steps on working with the right KPIs for digital marketing.