Providing a premium interactive experience to your customers also allows them to discover some of your Black Friday selection. By inspiring your customers, you can differentiate yourself from the competition by grabbing their attention.
MAJE - Moodboard
In the example above sent by Maje, the message allows you to dynamically showcase the different offers, with the display of details of the products concerned in one click. You offer a seamless experience to your recipients.
The scratch card, a safe bet
The simplest mechanics are also sometimes those that work best. The principle of the scratch card, here digitally on your recipients' phones, is ideal for engaging your customers and pushing them to discover your Black Friday offer.
BT - Scratching
Here again, with this example from British Telecom, interactivity directly engages the recipient – via the tactile experience of the scratching action, even virtual – and pushes them to discover more about the content of the offer. Here again we find the gap between digital communication support and the reproduction of physical objects easily associated with a specific action.
End of year celebrations
Finally, we don't need to tell you that the holiday season is crucial for poland number for whatsapp all retailers, with some making most of their annual turnover in the last quarter alone. It is therefore important to send engaging campaigns, particularly through RCS.
Making your customers’ lives easier through an immersive and personalized conversational experience can help your customers prepare for their holidays with peace of mind.
In this campaign , Picard simply wanted to generate more visibility (and consequently sales) for their products around Christmas and New Year. By offering their recipients the possibility of selecting their preferences directly from the RCS campaign (dietary restrictions, budgets, cooking skills, etc.), the company was able to deliver tailor-made, extremely personalized offers. The result is clear: an additional engagement rate of more than 40% thanks to this RCS campaign.
This type of scenario is also ideal for guiding customers through their purchases and helping them find the perfect gift based on their preferences.
Making Christmas shopping easier
Allowing your customers to create a wish list of products they would like to receive or gift simplifies the research and purchase process for them and their loved ones. They can then share their wish list on their preferred channel.
This example is fun, taking up the principle of the Advent calendar. In addition, the CTAs visible from the start also offer to redirect users to the pages of the online store, depending on their gender (or that of the person to whom he or she wishes to offer the products). It is a practical and elegant solution, which renews the traditional list to Santa Claus.
How Sinch can help you build your RCS campaign
You can aim high, especially as RCS gains traction and adoption. Download our RCS overview and case study guide , where we explain how to push your business to adopt this channel.