Make your anchor texts relevant
It is not worth including anchor texts in your content if they have nothing to do with what you are explaining, this will seem unnatural to readers and you could be penalized.
Therefore, just as your content must be relevant and of quality for your audiences, your anchor texts must also be relevant and add value to the information you are providing.
The more relevant your article is to your target keyword, the more your rank will improve in Google.
So if, for example, you're going to talk about “Content Marketing tips,” it's code phone number philippines best to focus and give those tips specifically rather than writing a generic article that only provides a void of information.
Your anchor text could be “ Content Marketing Tips ” and hyperlink to an article that provides a definition and more important aspects (click the link above for a practical example).
Intelligently distribute different types of anchor texts
You should focus your efforts on figuring out how different types of anchor text are distributed within an article, and it may take some trial and error to figure it out.
The truth is that your ranking or lack thereof in Google depends on this distribution, so it is recommended that you place more brand anchor text and less of the other types.
It is advisable that you conduct research on the best anchor text distribution on the best sites in your industry, so that, without copying anything, you can develop this strategy better and with good results.
Don't associate with toxic sites
Just for the sake of gaining backlinks, many sites make the mistake of linking to toxic sites (those that have been previously penalized) or spam sites, which in the long run will only bring negative consequences such as penalties, as well as a total waste of time and effort.
Although having high authority sites linked to your site is very advantageous, you must give it the importance and seriousness that this entails and how these sites help rank your website.
Choose sites wisely and thoughtfully that are healthy and relevant to what your brand stands for.