Following these 10 opinion leaders, who are a reference in the technology universe, will allow you to stay up to date with the trends and hot topics in the area, and will give you tips on how to use LinkedIn more to promote your personal brand and that of your company.
1. Shelly Palmer | CEO of The Palmer Group
2. Lisa Seacat DeLuca | Distinguished Engineer with IBM Watson Internet of Things
3. Seyi Fabode | Partner & Strategy Consultant with Asha Labs
4. QuHarrison Terry | Marketing Director, Redox
5. Nir Eyal | Behavioral Design Consultant & Investor
6. Paul Daugherty | Chief Technology & Innovation Officer, Accenture
7. Jennifer Pahlka | Founder & Executive Director, Code for America
8. Christoph Auer-Welsbach | Partner, IBM Ventures
9. Ellen Pao | Founding Team Member, Project Include
10. Sara Holoubek | CEO, Luminary Labs
How to harness the power of digital influencers?
Digital and social media have increased the reach and impact thailand telegram viral of Buzz Marketing (or word of mouth marketing), with digital influencers able to communicate with thousands of followers simultaneously.
If you are trying to position your personal brand and that of your company in this area, we suggest that you take advantage of the potential of digital influencers, following these tips:
• Create a ranking of the most relevant influencers for your business;
• Connect with these influencers. Interact with the content they post on various social networks. Comment on and share the content they post on your own social networks. When creating your own content, don’t forget to mention them as examples of leading knowledge professionals;
• You already know that their opinion will probably be heard, right? Try interviewing them, create podcasts with questions that are relevant to your target audience and share them. These influencers will probably want to share this content. We have a win-win situation;
• Interact with the people who follow these influencers. These are people who have already shown an active interest in topics in which your company operates, which is why they could be potential leads, competitors or business partners;
• Get in touch with influencers (online or offline). Attend conferences with renowned speakers. It’s a great opportunity to build a close relationship. Send personalized emails asking for opinions on relevant topics in the market niche in which they operate;
• Consider creating a social selling strategy on LinkedIn.
Have you already heard about the 10 most influential technology authors on LinkedIn? Would you like to explore the potential of these digital influencers and make your company an expert in the area in which it operates? Do you need help building a social selling strategy? Contact us!