The spend is significantly different and first party data absolutely saves you money while providing greater opportunity for sales and business growth.
Accuracy
This is where the magic of first party data comes in. This kind of data is obtained directly from your target audience and ensures your marketing team and sales team are in contact with individuals who have shown genuine interest in your business. This means that the data is more relevant to your business and will ultimately lead to business growth.
By obtaining this kind of data, you are able to uk email address list understand your target audience more than ever before. You will be able to see where each lead is within the buying cycle and identify what products or services they are interested in, which helps you build the most highly targeted marketing and sales campaigns - reaching the right audience, at the right time, with the right message.
Personalization
As first party data is , it automatically becomes more effective and allows for greater personalization when it comes to marketing campaigns.
As the data can be analyzed and segmented, you can lead a prospect through the buying cycle with ease. Once you know what your specific audience wants you can create and distribute personalized remarketing campaigns directly to them including:
Google Ads campaigns based on a users search queries
Ads on Facebook based on geolocation
Display ads based on what website pages the user spent time on
This data also takes campaigning to another level by creating single customer views also known as a unified customer view.
This kind of view allows you to:
Calculate and measure the lifetime value of a customer. This begins by understanding the touch points that led to customer conversion.
Understand a customer's position in the buying cycle. With this data you are able to suggest relevant products to specific customers based on their interests.
Optimize your costs by focusing only on high-quality customers.
All the above benefits have one thing in common - they lead to business growth. If you want your business to soar in 2021, it is vital you focus your lead generation efforts around first-party data collection.