can write customer case studies

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By having a blog section, you are also able to provide website visitors with in-depth explanations and teach them about the services you offer and your industry in its entirety. For example: you, provide how-to guides on your most technical offerings or explore specific benefits that come with your product or, blogs allow you the space to help your customers and potential customers which in turn, builds trust, drives sales and nurtures customer loyalty. And it is important to note that the more helpful content your produce, the more you will be

To put it simply, through consistent and helpful blogs you are showcasing your business personality and industry insight which builds trust, drives sales and nurtures customers into brand ambassadors for your business.

3. Repurposing or Re-sharing Blogs for Social Media Content
Blogging for your business also helps you get found via social media. Every time you publish a new blog post, you are creating a catalogue of content that people are able to share on their social channels, from Facebook to LinkedIn. This helps you expose your business to a wider audience that may not have found you yet.

Blog content can not only be shared acros email lists australia s users' social media, you can use your own content to grow your social media presence. Instead of asking your social media team to consistently create new content for your social media platforms, they can leverage your blog content for greater social media material.




By sharing your blog content to your social platforms, you are also directing social media users to your website which drives brand awareness, sales and search engine rankings all at once. Essentially, blog content and social media have a symbiotic relationship and by merging the two, you are able to gain greater visibility online.

An experienced blog writer is able to help you create shareable blog content to ensure audience engagement, social shares and vested interest in your business.

4. Converts Website Traffic into Leads
We keep stressing the point that blogging leads to greater website traffic for a reason. Not only does increased website traffic help you rank in the search engine results, it leads to greater lead acquisition - and lead generation is the lifeblood of any business.

The way this works is simple: Add a lead generation call to action in every blog post. An experienced blog writer will make sure that a strong call to action is visible in your blog posts. These kinds of call to actions include free eBooks, webinars, trials and whitepapers - content that is an asset for which an user would be willing to exchange their personal informatio