Drip marketing is, above all, an effective way to build loyalty among recipients without making them feel like they are being hounded or pestered. from the same brand in a short period of time can easily lead to a situation in which a potential customer starts to feel irritated and bored with advertising.
Systematic, well-planned delivery of high-quality usa telegram accounts content allows you to avoid this trap. Proper personalization of messages, typical of drip marketing , also translates into their more positive reception. The better the messages are tailored to the customer's actual needs and requirements, the more likely they are to translate into brand loyalty.
retail marketing
At the same time, due to the full automation of the messages sent, conducting drip marketing campaigns is not a big burden for the company. Once prepared and launched, a process, for example a set of welcome messages for the first month after signing up to the regular customer club, can serve the company for years.
Of course, effective drip marketing requires attention to the relevance and usefulness of the messages sent, so they should be updated as needed. However, as a rule, drip marketing allows you to systematize processes in the company and after the initial configuration, it largely "does itself". It does not involve high costs and can bring long-term profits, including a higher customer retention rate. Recipients who feel that the company is trying to get their attention and is constantly providing them with valuable materials will be less willing to give up its services and products.
Drip marketing can also help increase customer lifetime value (CLV), which is a measure of the average value of a customer throughout their contact with a brand. It is worth remembering that it is easier to convince regular customers to make further purchases than completely new ones to make their first transaction. What is more, existing customers tend to have larger baskets. The retention rate is therefore something that is definitely worth taking care of.
Types of Drip Marketing Campaigns
Drip marketing campaigns can be divided, among other things, according to the criterion of the channel in which they will be implemented. Drip marketing works great with internet marketing , which allows for a high level of automation of activities. Digital marketing, in turn, offers many places and ways to reach recipient