A long-term launch growth marketing strategy that includes continuous product and feature updates
Amplifying your messaging to strike a chord with your target audience
Optimizing your post-launch assets
Connecting with consumers to glean valuable feedback
Ready to expand your perspective on mobile number data product launches? Tune in now to craft a growth marketing strategy that’s bound to drive conversions and most importantly, revenue!
Video Transcript:
CAROLINE: Hi, today I'm here with Sean O'Connor. He's a product marketing and strategy expert, and he's the Head of Strategy at Block Native. Sean, thank you so much for being with me today.
SEAN: Hey, Caroline, great to be here. Thanks for having me.
CAROLINE: So, now with the rich background that you have, I'm really excited about the topic we're going to approach today. We're going to talk about launch day, which is obviously something that most of the company is involved with. And so, we tend to think about launch day in this kind of big event. We prepare for it, and then launch day will happen. I mean, you know, that's kind of it, right? One and done. One and done, let's not think about it anymore, next thing. But yeah, that's probably not the way we should think about this. So, my question to you is, how should we really think about Launch Day? Should we re-frame the way we're thinking about it to really think about success after launch?
SEAN: Yeah, absolutely. So, I will caveat and say most of my professional experience is with new technologies, new products, new offerings, both at late stage companies that are trying to innovate and become digital players and in emerging technology fields, which is obviously working in the Blockchain space where I'm spending a lot of time today. So really focusing more on pre product market fit than in post market fit just in general with this advice. But I kind of think the adage that you alluded to that you launch and it's in the market and you're done is a misnomer completely. You kind of always have to be launching.